December 9, 2022


healthy part of faith

Exploring the content strategy of Matchroom Boxing – Ash’s Sports Talk

4 min read


Matchroom Boxing is owned by Eddie Hearn, just one of the major promoters throughout the boxing marketplace. The promotional company holds some of the sport’s most effective athletes, like Canelo Alvarez, Katie Taylor, Anthony Joshua and Lawrence Okolie. Their social media profile entails over 2.8 million followers throughout Fb, TikTok, Instagram and Twitter. As well as, Matchroom owns 320k+ YouTube subscribers. This blog will find how Matchroom Boxing creates social media material, results in storytelling situations, and engages with its fans.

System breakdown


Matchroom’s repeated Twitter content incorporates fight bulletins, YouTube movie previews, press meeting/job interview snippets, function countdowns and live party updates.

Their struggle bulletins are a appropriate content material avenue to check out on Twitter. Twitter is nicely-regarded for becoming an informative tone-of-voice system as a result, Matchroom has capitalised on this structure to connect its latest updates finest.

YouTube video previews verify to be an productive recurrent information avenue as they protect the highlights through their footage. For example, if they’ve introduced a vlog, they’ll share a number of seconds of a fighter exploring something specific exactly where they react uniquely, drawing the audience’s focus.

Push meeting and interview snippets work nicely to push engagement from lovers and boxing journalists to share on their channels. These are other personalities boxing enthusiasts observe on Twitter to continue to be up to date with the activity, and for this purpose, it’s an helpful go from Matchroom.

It is prevalent as a relaxed boxing lover that you will drop touch or recognition of when an function will come about. For that explanation, to maximise ticket profits and profits era, endorsing situations weeks just before they acquire place proves helpful for the promotion.

Like soccer game titles, Matchroom does its greatest job to preserve enthusiasts observing activities online and current by using Twitter commentary.


Matchroom Boxing’s most popular material entails fight highlights, shorter-form fight trailers, and interviews with fighters alongside combat material dubbed with new music.

The struggle highlights act as a main merchandise for what Matchroom signifies, struggle nights comprehensive of motion. When supporters scroll by way of the Instagram page, they’ll probable recognise who the fighters are that they characterize and how experienced they are.

Small-form battle trailers effectively amplify the fighter and showcase how pivotal the struggle is to the athlete’s division or legacies.

As mentioned in the Twitter information breakdown, interviews with fighters successfully increase their profile alongside teasing YouTube content sights.

Reels is a feature employed greatly throughout their Instagram channel. Articles incorporates fighter footage dubbed in viral new music, teaching clips, Matchroom signed athletes that includes as spectators at other athletics games and symmetrical knockout highlights. These written content avenues have proved successful for driving engagement, achieving new audiences and sharing powering-the-scenes content.


Most TikTok material created as a result of Matchroom Boxing’s account consists of encounter-offs, sharing memes designed from other fighters, and promoters hoping worries from other people together with Matchroom fighters showcasing in distinct activities.

Deal with-off information is an avenue increased on most platforms however, it can be utilised in different ways on TikTok. For case in point, the UFC at times dub their deal with-off content on TikTok with viral audio, which can support to expand its arrive at by way of the channel. Matchroom could undertake a very similar tactic to help raise its model awareness to new audiences.

Meme advertising and marketing associated content is some thing that can enable Matchroom stay culturally sensitive to future developments. Thinking about Jake Paul was included in generating this 1, Jake experienced been engaged through a past function looking at Katie Taylor vs Amanda Serrano. Consequently, it’s an prospect for Matchroom to be open to connecting to Jake Paul enthusiasts.

Even with this challenge coming throughout as light-weight-hearted, it’s one more chance to amplify advertising rivalries, which can even further expose the model to new audiences.

Anthony Joshua supported Lawrence Okolie in the course of his ring walk in his very last struggle. Matchroom rightly shared this on TikTok to demonstrate the interactions their athletes have with one particular an additional. Plus, Lawrence and AJ likely share equivalent admirer bases. For this reason, they’ll probably go on to aid both equally, taking into consideration they’re observed with each and every other.


Matchroom Boxing’s YouTube articles system consists of pre and post-combat press conferences, whole edition encounter-offs between opponents along with guiding the scenes fashion vlogs forward of struggle evenings (commonly launched just after combat dates).

Pre-fight press conferences have demonstrated a rewarding chance for media customers to get brutally trustworthy solutions from fighters, which will help to give fans a far better information of how they are sensation in advance of the activities. On the other hand, put up-struggle press conferences showcase how fighters really feel right after competing, which can support make further more emotional connections with their recent and new fanbases.

Full experience-off periods have also proved an productive opportunity to illustrate how fighters experience at the very first come across with their opponent. This ordinarily allows supporters to consider why they feel they are psychologically at an edge forward of battle night, meaning there is value for the advertising to attain with the upload. 

Powering-the-scenes vlogs are commonly some of their most seen content material on YouTube. They’re a extended type than most other items, which aids to give followers content which is not posted on main networks. This signifies lovers have obtain to distinct items fighters might have finished to prepare on their own, icons they satisfied, problems prior to they competed and more comparable principles.  


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