December 3, 2022


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Exploring the Content Strategy of Bellator MMA – Ash’s Sports Talk

4 min read

Bellator MMA is a popular MMA promotion that owns athletes including Michael Venom Web page, Cris Cyborg, Yaroslav Amosov and previous UFC veteran Yoel Romero. Throughout social media, Bellator obtained 5.96m+ social media followers, together with 1.43m+ YouTube subscribers. Throughout this weblog, you’ll discover what enthusiast engagement methods Bellator utilise to maximise connections with their audience together with how they customise articles for each platform.


The greater part of Bellator’s Twitter articles is led by fight highlights, education footage, and driving-the-scenes clips masking athletes along with utilizing Lingojam to alternate their captions font.

Combat highlights

This content represents the Bellator manufacturer. It’s what is captured through their broadcasts globally, and for that reason, they be certain it is what is primary their material game. It is carried out in numerous strategies throughout Twitter, these types of as concentrating on athlete highlights and the blend of athletes showcasing distinct moves together with knockout reels.

Coaching footage

This is promoted in unique techniques, these kinds of as when fights are introduced, they’ll obtain photos of fighters entering teaching camp. Alternatively, Bellator will also use this when it’s coming nearer to the date of battle evenings. This will also be utilised in the course of trailers to amplify it even more.

At the rear of-the-scenes

This will involve several material avenues, such as coaching footage, walkthroughs and photoshoot clips. It proves beneficial for several good reasons. It makes it possible for supporters to develop psychological connections to their favourite athletes. It can be dealt with as ‘exclusive’ content offered on premium subscription services that all assist promote the forthcoming event.


Lingojam is a textual content generator site the place you can change the font of captions you approach to use throughout social media. Bellator utilises this greatly all over their information, which is eye-catching and engaging though marketing an upcoming function or event.

Ultimately, Twitter has confirmed to be an useful system which Bellator capture by offering the newest updates through their occasions. When it comes to their stay written content, they even retweet their audience’s posts on events, marketing various factors inside the minute. This helps to build connections as it is the promotion of recognising some others.


Most of Bellator’s Instagram gallery consists of Reels and Carousels utilised to advertise comparable content.

Reels spotlight exceptional, diverse digicam angles in competitiveness moments, eye-catching knockouts, and showcasing other fighters attending activities as a enthusiast alongside celebrations using spot within the Octagon. Reels has verified to be powerful at formatting small-form material. For this reason, Bellator is utilising this distinctive attribute function to create some.

IG Carousels are also popularly employed to share driving-the-scenes photoshoots, division updates, and athlete struggle highlights together with weigh-in moments. These assist Bellator capturing a variety of limited-variety articles moments that fans can share amongst their peers.

Successfully, Bellator’s Instagram account is employed as an on the internet gallery for their fans to see the promotion’s most professional moments.


Bellator’s YouTube content involves recapping the promotions background, comprehensive battle/athlete highlights, and weigh-in written content. These articles avenues are captured as a result of quick and extended-sort YouTube videos. The company’s most viewed content material entails fight highlights and highlights of Bellator’s favorite fighters.

The promotion’s YouTube method revolves around optimising long-variety content material to advertise its core solution, which is fight footage delivered by means of athlete-driven advertising and marketing. For instance, most of their YouTube shorts movies are dominated by person battle highlights because they’re times that get the audience’s consideration.


Their Fb page has over 2.4m followers, and very similar avenues on other platforms dominate their content material. The major exceptional ingredient is advertising and marketing their have goods that backlinks to their web page. Even so, their most considered content appears to be their fight highlights. Thinking about they’re utilising the merchandise purpose to market their brand name, this can be a a lot more monetizable channel than their other platforms.



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♬ initial seem – Bellator MMA

Bellator’s TikTok content material tactic reveals inside of-Octagon celebrations, struggle highlights, fighters boosting consciousness about functions using put, and athletes demonstrating resilience alongside previews, which includes their capture-phrases.

Bellator’s most viewed TikTok information includes fighter previews in advance of the opposition. For example, former UFC star, Yoel Romero, has showcased in this greatly. In addition, strange times in the Octagon show up to be eye-catching, this sort of as when a fighter will take sizeable damage but stays healthy to proceed competing or when a transfer seems similar to yet another activity (e.g. a kick becoming similar to one in football).

As an overview, their TikTok written content aims to showcase their favorite supporter fighters through shorter-type formats and raise their other fighters’ recognition to a new audience. Furthermore, they like to clearly show the behind-the-scenes information of some of their athletes.

To summarise, Bellator MMA’s articles technique differs for each system. On Twitter, they tend to adopt an instructive tone of voice while their written content is identical to other platforms they take care of Instagram as a dedicated artwork gallery to their core preventing merchandise, YouTube converts their item to extended-form content, and Fb will help open a new monetisation avenue and TikTok maximises impact by way of shorter-type content.

What stands out for you with Bellator’s articles approach?

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